A college is not necessarily right for you because its name is familiar. That might seem pretty obvious, but you wouldn’t believe how many students equate educational quality with name recognition.
Investigate at least three or four colleges you know little or nothing about but offer the field(s) of study of interest to you, are appropriately selective for a students with your grades and SAT or ACT scores, and are located in geographic areas attractive to you. You have nothing to lose and you might make a great discovery. A little research and an open mind can greatly increase the odds that you make a good college choice.
There are very few worse reasons to select a college than because your friends are going there. Choosing a college because your girlfriend or boyfriend is headed there is one of them. In fact, if there is a worse reason to choose a college, it escapes us.
Investigate, investigate, investigate, and be sure to separate reality from (often baseless) opinions. Lots of folks will refer to a college as "good", "hard to get into", "a party school", "too expensive", etc. without really knowing the facts. Don’t accept these kinds of generalizations without evidence.
When it is time to make your final choice, discuss your options with your family, your counselor (if you have one), and others who know you well and whose judgment you value. If you have a tough time choosing among two or more colleges or universities it is probably because you have done a good job putting together your list and you will be happy at whichever institution you choose.
Once you make your choice, don't agonize over it. If you have followed these rules there is an excellent chance your final college choice will be a good one.