Our Job Portal : www.JobListIndia.com
Students Hotline : 93807 61234

Posted By : ggs college
6/29/2020 10:52 AM

Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new venture that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing. And this year GGS Sachdeva Educational Institute is starting their PG Diploma in Digital Marketing with the best of best educators in town. Visit the website for more info. You can find the best Digital Marketing Course here.

Understanding Digital Marketing

Digital marketing targets a specific segment of the customer base and is mostly interactive. Digital marketing is on the rise and includes search result ads, email ads, etc – anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer. Internet marketing differs from digital marketing. Internet marketing is advertising that is completely on the Internet, whereas digital marketing can take place through mobile devices, on a subway platform, in a video game, or via a smartphone app as well. In digital marketing, advertisers are commonly referred to as sources, while members of the targeted ads are commonly called receivers. Sources frequently target highly specific, well-defined receivers.

Brand Awareness

One of the key objectives of modern digital marketing is to raise brand awareness, the extent to which customers and the general public are familiar with and to recognize a particular brand. Enhancing brand awareness is too important in digital marketing, and marketing in general, because of its impact on brand perception and consumer decision-making, as we say “Impact of Brand on Consumer Behavior”:

Digital Marketing Modules Offered By GGS Sachdeva


WEBSITE MARKETING A website is the center of all digital marketing activities. Alone, it is a very powerful channel, but it’s also the medium needed to execute a variety of online marketing campaigns. A website should represent a brand, product, and service in a clear and memorable way. It should be fast, mobile-friendly, and easy to operate.

SEARCH ENGINE OPTIMIZATION (SEO) Search engine optimization techniques may be used to improve the visibility of business websites and brand-related content for common industry-related search queries. The importance of SEO to increasing brand awareness is basically for the growing influence of search results and search features like featured snippets, knowledge panels and local SEO on customer behavior.

PAY-PER-CLICK (PPC) ADVERTISING PPC advertising enables marketers to reach Internet users on a number of digital platforms through paid ads. Marketers can set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook and show their ads to people searching for terms related to the products or services. PPC campaigns can section users based on their demographic characteristics (such as by age or gender), or even target their particular interests or location. The most popular PPC platforms are Google Ads and Facebook Ads.

CONTENT MARKETING The goal of content marketing is to reach potential customers through the use of content. Content is usually published on a website and then promoted through social media, email marketing, SEO, or even PPC campaigns. The tools of content marketing include blogs, online courses, infographics, podcasts, and webinars.

EMAIL MARKETING Email marketing is still one of the most effective digital marketing channels. Many people confuse email marketing with spam email messages, but that’s not what email marketing is all about. Email marketing is the medium to get in touch with your potential customers or the people interested in your brand. Many digital marketers use all other digital marketing channels to add leads to their email lists and then, through email marketing, they create customer acquisition funnels to turn those leads into customers.

SOCIAL MEDIA MARKETING The primary goal of a social media marketing campaign is brand awareness and establishing social trust. It is also one of the easiest way to build your page on any social media website, but you just need to focus on the brand awareness part. As you go deeper into social media marketing, you can use it to get leads or even as a direct sales channel.

AFFILIATE MARKETING Affiliate marketing is one of the oldest forms of marketing, and the Internet has brought new life to this old standby. With affiliate marketing, influencers promote other people’s products and get a commission every time a sale is made or a lead is introduced. Many well-known companies like Amazon, Myntra, Shein etc have affiliate programs that pay out millions of dollars per month to websites that sell their products.

VIDEO MARKETING YouTube has become the second most popular search engine and a lot of users are turning to YouTube before they make a buying decision, to learn something, read a review, or just to relax. There are several video marketing platforms, including Facebook Videos, Instagram, or even TikTok to use to run a video marketing campaign. Companies find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns. As it has a huge impact on the audience if we see at wider level.


Remarketing plays a major role in digital marketing. Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase. So that you can remarket or we can say remind them that they were interested in something before.

Scope Of Social Media Marketing

  • Allows companies to promote themselves to large, diverse audiences that could not be reached through traditional marketing such as phone and email based advertising.
  • Marketing on most social media platforms comes at little to no cost- making it accessible to virtually of any size business.
  • Accommodates personalized and direct marketing that targets specific demographics and markets.
  • Companies can engage with customers directly, allowing them to obtain feedback and resolve issues immediately.
  • Ideal environment for a company to conduct market research.
  • Can be used as a means of obtaining information about competitors and boost competitive advantage.
  • Social platforms can be used to promote brand events, deals, and news.
  • Platforms can also be used to offer incentives in the form of loyalty points and discounts.


Summing up, If you want your brand to be on top or you want to be an expertise in Digital Marketing, Join Us with our new PG Diploma Course. Because we offers best Digital Marketing Course. Visit the website for further more queries.

No Comments..

Write Comment

Name: *
E-Mail: *
Comment: *
Security Code: *