Career Option in Institutional Sales

A.Field description
Text Box:

Institutional Sales is similar to corporate sales, and involves B2B sales, or selling products / services / solutions to other organizations.

For example, selling one AC to a customer for his personal use is B2C selling, whereas in institutional sales, bulk quantities, say 300-1000 Acs, to a hotel is B2B selling. Institutional Sale does not involve the channel of dealers/distributors, it’s direct sales from company to company.

B. Education Guide

Education Details & Eligibility:

To become a professional in the marketing industry one should have a graduate degree in marketing. The degree and postgraduate degree courses are offered by private and government colleges in India and around the globe.

Basic eligibility criteria:

10th +2 (Higher Secondary students) with any group as the major can choose Bachelor degree in marketing. For admission in MBA in various institutions, the following admission test must be taken:

Course Duration:

The course duration for the various programs is as follows:

  • B.B.A. is around a year.
  • M.B.A is offered as a two year program in various universities.
  • PG Diploma is a two year course

For further details on courses please visit

Approximate Education Expenses:

The total expense for doing Bachelor’s are as follows

B.B.A. - Rs.45,000/ per year - (1Years)
M.B.A - Rs.56,000/ per year - (2 Years)

Bank loans and private loans can be easily arranged by directly contacting the banks through the college administration.

C. Institutions that offer this Education

Almost all the deemed and general universities offer Bachelor degree in marketing.
For details on colleges please visit

Job Opportunities and Job Roles

The jobs in this industry are listed below

  • Direct Selling
  • Corporate & Government Liaisoning
  • Regional manager
  • Marketing manager
  • Sales manager
  • Resources head
D. Approximate Salary Range

The salary can be from Rs.14,000 to Rs. 28,000 for starters and increases with experience and knowledge. Trainees with a management degree can receive Rs 2.5 Lakhs per year.

E. Related Links

The Society for Marketing Professional Services (SMPS) was created in 1973 by a small group of professional services firm leaders who recognized the need to sharpen skills, pool resources, and work together to create business opportunities.

Web site link:

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