Career Option in Institutional Sales
A.Field description:
Institutional Sales is similar to corporate sales, and involves B2B sales, or selling products / services / solutions to other organizations.
For example, selling one AC to a customer for his personal use is B2C selling, whereas in institutional sales, bulk quantities, say 300-1000 Acs, to a hotel is B2B selling. Institutional Sale does not involve the channel of dealers/distributors, it’s direct sales from company to company.
B. Education Guide
Education Details & Eligibility:
To become a professional in the marketing industry one should have a graduate degree in marketing. The degree and postgraduate degree courses are offered by private and government colleges in India and around the globe.
Basic eligibility criteria:
10th +2 (Higher Secondary students) with any group as the major can choose Bachelor degree in marketing. For admission in MBA in various institutions, the following admission test must be taken:
Course Duration:
The course duration for the various programs is as follows:
- B.B.A. is around a year.
- M.B.A is offered as a two year program in various universities.
- PG Diploma is a two year course
For further details on courses please visit www.StudyGuideIndia.com
Approximate Education Expenses:
The total expense for doing Bachelor’s are as follows
B.B.A. - Rs.45,000/ per year - (1Years)
M.B.A - Rs.56,000/ per year - (2 Years)
Bank loans and private loans can be easily arranged by directly contacting the banks through the college administration.
C. Institutions that offer this Education:
Almost all the deemed and general universities offer Bachelor degree in marketing.
For details on colleges please visit www.StudyGuideIndia.com.
Job Opportunities and Job Roles:
The jobs in this industry are listed below
- Direct Selling
- Corporate & Government Liaisoning
- Regional manager
- Marketing manager
- Sales manager
- Resources head
D. Approximate Salary Range:
The salary can be from Rs.14,000 to Rs. 28,000 for starters and increases with experience and knowledge. Trainees with a management degree can receive Rs 2.5 Lakhs per year.
E. Related Links:
The Society for Marketing Professional Services (SMPS) was created in 1973 by a small group of professional services firm leaders who recognized the need to sharpen skills, pool resources, and work together to create business opportunities.
Web site link: http://www.smps.org/Other Sales/Marketing/Support Career Option Archive
- Career in retail sales
- Career in corporate sale
- Career in Institutional sales
- Career Sales Support
- Career Option in Marketing
