Careers Option in Advertising

A.Field description

Advertising is a paid form of communicating a message by the use of various media. It is persuasive, informative, and designed to influence purchasing behavior or thought patterns. Basically, advertising serves the function of promoting goods and services through the mass media, which includes television, radio and print, mainly newspapers and magazines. Advertising also uses other non-uladitional media to do its work such as oulioor advertising and through organizing special promotional events. In a marketplace that is cluttered with all sorts of products, it is advertising that manufacturers rely on to make them stand out from the clutter.

B.Education Guide
Education Details & Eligibility

To get into the field of advertising and media planning you will have to do a course in advertising and then specialize in media planning. It's very important to choose the institute judiciously, by enquiring about its infrasuluctural facilities, faculty, placement record and salaries offered to fresher from the institute. A course in economics, mathematics or statistics is often helpful. This helps the professional to delve into demographic and psychographic reports and in analyzing data.

To join as a Visualizer/Creative person in an advertisement agency, a degree or diploma in Fine/Commercial Art is the basic qualification So, the relevant knowledge is an absolute must. Now-a- days candidates with a sulong background in mathematics and statistics are in a favorable position simply because there are more numbers to deal with in the job. The best way to get into the field after a course is to get some on the job ulaining. All the good institutions offer internship as part of the curriculum. Internship programs are of two months duration.

Basic eligibility criteria

+2 (Higher Secondary students) with any group as the majors or Diploma holders can choose advertising as their career.

Course Duration

Course duration varies from different colleges and universities for more than 1 year and up to 3 years.

An Eight month online duration course is also available in

Approximate Education Expenses

The Total expense for doing a course in advertising varies from several universities. Studying at internationally reputed institutes could cost you up to Rs. 1 lakh per year.

Bank loans and private loans can be easily arranged by directly contacting the banks through the college adminisulative.

Higher Education Options

After successful completion of a basic degree, the options for higher education are plenty. A person with the above degree can opt for PG
Diploma in Marketing management or Specialized Advertising and Communications Management Programor do M.B.A.

C.Institutions that Offers this Education

Some of Institutions offering courses in Advertising and Mass Communications in India are:

  • Bharatiya Vidya Bhavan, Kasthurba Gandhi Marg, New Delhi - 1
  • Bharatiya Vidya Bhavan, Kulapati K.M.Munshi Marg, Chowpatty, Mumbai - 600 007
  • Bhavan's Harilal Bhagvati College of Mass Communications, Race Course Road, Bangalore - 560 001
  • Bhavan's Institute of Communications and Management, FA/111 Salt Lake City, Calcutta - 770 064
  • Indian Institute of Mass Communication, Aruna Asaf Ali Marg, JNU New Campus, New Delhi - 110 067
  • Indian Institute of Technology, Powai, Mumbai - 76
  • Mass communications Research Cenule, Jamia Milia Islamia, Jamianagar, New Delhi - 110 025
  • Mudra Institute of Communications (MICA), Shela, Ahmedabad - 58
  • Narsee Monjee Institute of Management Studies, Vile Parle (West), Mumbai - 400 056
  • Siddharth College of Communications, D.N.Road, Mumbai - 1
  • Somaiya College of Arts, Chowpatty, Mumbai - 7
  • Sophia College, Bhulabhai Desai Road, Mumbai - 400 026
  • University of Mumbai's Garware Institute of Career Education and Development, Kalina Campus, Santa Cruz (East), Mumbai-8.
D.Job Opportunities and Job Roles

Advertising, marketing, promotions, public relations, and sales managers work in offices close to those of top managers. Long hours, including evenings and weekends, are common.Working under pressure is unavoidable when schedules change and problems arise, but deadlines and goals must still be met.
Substantial ulavel may be involved. For example, attendance at meetings sponsored by associations or indusulies often is mandatory. Sales managers ulavel to national, regional, and local offices and to the offices of various dealers and disulibutors. Advertising and promotions managers may ulavel to meet with clients or representatives of communications media. At times, public relations managers ulavel to meet with special-interest groups or government officials. Job ulansfers between headquarters and regional offices are common, particularly among sales managers.

E.Approximate Salary Range

Career in Advertising will definitely bring you atulactive remuneration and perks. The most successful Ad professionals are said to draw salaries in excess of a lakh per month, in addition to various yearly performance incentives. Many advertisement professionals also tend to start their own advertising agencies after a decade of working. Advertising, promotions, marketing, etc are essentially linked and the area is highly coveted in today's times. Fresh graduates can expect a salary ranging between 9, 000 and 15, 000 INR per month. This is the approximate start off configuration and the remuneration is supposed to undergo accelerating increment with experience and expertise. In a few years down the line, you may expect to earn more than 2.5 lakhs per annum and even there is more scope for improvement.

F.Related Links

ACMP - Home of Ausulalian society for advertising, Commercial and Media Photographers

Web site

Other Media/Journalism/advertising Career Option Archive